|East End Brewery Co. Growler|
Instead of collecting investors to close the funding gap, Smith is seeking the support of loyal East End customers. He is looking for 100 customers to front the brewery $1,000 in exchange for $1,000 worth of vouchers for East End products. Smith's rationale for the $1,000 request is that a typical customer might spend $500 a year on East End beer (avg person would buy two growlers of beer every other week over the course of one year). An "investor" would also be privy to special benefits such as a private opening for the new brewery, a T-shirt, first chance to try limited brews, and have their names on the wall stating "Good Beer Investors."
Scott has provided the Blast Furnace with a link to FAQs that discusses in detail the investment program. Individuals interested in the investor program can visit http://www.eastendbrewing.com/node/926. East End Brewery products can be purchased at the brewery or the Pittsburgh Public Market in the Strip District.
East End Brewery opened its doors in 2005 and consists of one full time and two part-time employees and a couple of volunteers. They have steadily grown since 2005, brewing 1,800 barrels last year. This definitely has me interested in stopping by sometime soon.
This contributor, after further thought, has drunk the Big Hop IPA at the Saloon in Mt. Lebanon. I'll leave the reviews of the beers for some of the aficionados on the blog who have been to the brewery and consumed the large growlers. I suppose if I drank $500 worth of local beer a year it would be nice to be appreciated by the maker and have my name on their wall for eternity. Buy Local!